Privacy Policy

This policy explains what we collect, why, who we share it with and what you can ask us to do about it. We have tried to write it in plain language rather than boilerplate.

1. Who We Are

PressWerk is operated by PressWerk Tech LLC. We are the controller of the personal information described here.

2. What We Collect

Information you give us. Your name, email address, phone number where you provide it, the collection or delivery address for your order, and the contents of any message you send us.

Optional job description. If you choose Help choosing materials, the text you type in that box, up to 2,000 characters. We do not ask for your name or contact details there. Details are in section 5.

Your artwork. The files you upload, plus the technical properties we extract from them during preflight, such as page size, colour space, resolution and embedded fonts. Artwork may contain personal information you have placed in it, for example a name or address on a business card.

Order information. What you ordered, the specification, the price, which shop produced it and the order status.

Payment information. Handled entirely by Stripe. We receive confirmation of payment, the card brand and the last four digits. We never receive or store your full card number, expiry or security code.

Technical information. IP address, browser and device type, pages visited and approximate location derived from IP, which we use to find print shops near you.

3. Why We Use It

To run preflight and repair on your files. To find and route your job to a print shop that can actually produce it. To take payment and issue receipts. To keep you informed about your order. To answer your messages. To detect fraud and abuse. To meet tax and accounting obligations. And to understand, in aggregate, which parts of the service work and which do not.

We do not sell your personal information. We do not share it with advertisers. We do not use your artwork to train machine learning models.

4. Preflight and Artwork Processing

Production preflight runs on Enfocus PitStop, licensed commercial prepress software used by print shops worldwide. When you upload artwork — PDF, PNG, JPEG, or TIFF — we first store it in encrypted cloud object storage so it can be processed, previewed, and delivered to the shop that produces your order.

Your file is transmitted to Enfocus PitStop under contract for automated inspection and repair: bleed, colour space, embedded fonts, effective resolution, trim geometry, and related production requirements. PNG, JPEG, and TIFF uploads are normalized to PDF as part of that process. Enfocus returns a production-ready PDF and a technical report. We store those outputs in the same object storage for the retention period described in section 7.

Proof previews shown during checkout are rendered for display — typically in your browser from the PDF bytes on your device. They are not a separate marketing upload and are not retained as standalone image files unless the repaired production PDF itself is kept under our normal artwork retention rules.

Enfocus processes your files only to perform the preflight service we request. It does not use your artwork to train machine learning models or for its own marketing. Enfocus is bound by confidentiality under our agreement with them.

5. Optional Job Assistant

On the configure step, Help choosing materials is optional. Nothing is sent until you open it and submit a description. You can finish an order without using it. The suggestion does not place the order. You review every setting and can change or ignore it.

What we send. Only the text you typed. That text goes to Google Gemini 2.5 Flash through Google's Gemini API, so a plain description can come back as a product, stock, and finishing suggestion. We use that model because it maps everyday language onto those settings quickly. If Gemini does not answer, rules on our servers answer instead. That fallback is not a language model. Customers in the European Union see the words "AI-assisted suggestion." when the reply came from Gemini.

What we do not send. Your artwork file. Your name, email, phone number, and order reference. Payment details. We do not use the description to train a PressWerk model. Preflight and file repair do not use Gemini. They use licensed Enfocus PitStop software, described in section 4.

What PressWerk keeps. We do not store the description or Gemini's reply in our database. The reply is shown in your browser for that visit. If you apply a suggestion, the settings you keep become part of the order you approve, the same as settings you chose by hand. The request is rate-limited with the IP address described above. The description is not saved with that limit.

Google. Google LLC processes the description in the United States to produce the reply. Google LLC is listed under the EU-US Data Privacy Framework, including the UK extension. That is the transfer basis for customers in the EEA, the United Kingdom, and Switzerland. Google's own Gemini API terms then decide what Google may do with the text, and those terms depend on whether our API account is on paid or unpaid quota. On unpaid quota, Google's terms say it may use prompts and replies to improve its products, and that human reviewers may read them after they are disconnected from the API key. On paid quota, Google's terms say it does not use prompts or replies to improve its products, and keeps them for a limited time to detect abuse and meet legal duties. Do not type passwords, payment numbers, or other sensitive personal information into the box. A description of the print job is enough.

Why this is allowed, if you are in the EEA, UK, or Switzerland. The legal basis is your consent (GDPR Article 6(1)(a), and the UK GDPR equivalent). You give it by submitting the description, after this explanation. You withdraw it by not using the assistant. Because we do not keep the description, there is no copy on our systems to delete afterward. The assistant does not make a decision that produces a legal effect or similarly significant effect (GDPR Article 22). It only suggests settings. You can ask for access, correction, deletion, restriction, or a copy of personal information we do hold, object to processing, or complain to your local data protection authority. Email admin@presswerk.tech.

6. Who We Share It With

The print shop producing your order. It receives your artwork, the job specification, your first name and the contact details needed to arrange collection or delivery. Shops are contractually required to use this only to fulfil your order.

A print shop whose website you upload through. When you use the PressWerk Widget* on a shop's own website, that shop receives your original files, the repaired files, a preflight report for each file, and your name, phone number and email, so it can quote and produce your order.

Service providers who operate the platform on our behalf. We use contracted companies for hosting, data storage, payment processing, email delivery, and preflight processing. They receive only what they need to perform that work for us and are bound by contract to keep it confidential. They may not use your information for their own purposes.

Google, only if you use the optional job assistant. The description you submit is sent to Google LLC as described in section 5. Google does not receive your artwork through that feature.

Print shops we contact, if you choose PressWerk Tech forwarding. When no partner shop is in range and you pay for PressWerk Tech to find one, we describe your job (product, size, quantity, material, finishing, preflight result and your ZIP code) to independent local shops that may be able to produce it. The shop that agrees to take the job receives your artwork, the job specification and the contact details needed to quote and fulfil it, the same as a partner shop. To find and write to those shops, PressWerk staff may use Google Gemini 2.5 Flash; it receives the job description and ZIP code, never your name, email, phone number or artwork.

Partner shops that ask for a custom preflight profile. PressWerk staff may use Google Gemini 2.5 Flash to draft the PitStop setup from the shop's written request, product categories and equipment. It never receives artwork, sample files or any customer's details.

Where the law requires it, including valid legal process, or to protect the rights and safety of users, the public or PressWerk. If PressWerk is ever sold or merged, your information may transfer as part of that transaction, and we will tell you before it does.

7. How Long We Keep It

Uploaded artwork: 48 hours after your initial payment or upload, whichever applies to that file, unless you subscribe to a paid storage plan for keeping files and reordering. On a storage subscription, files remain while the subscription is active and current. If a recurring storage payment fails or you cancel, we automatically delete stored artwork within 48 hours of non-payment.

Artwork attached to an order you never paid for is deleted after 48 hours.

Order and transaction records: seven years, which is the retention period tax and accounting law requires of us.

Account information: kept until you ask us to delete it.

Support and contact messages: two years.

Print shops receive a copy of your artwork in order to produce your job. Their copy is outside our direct control.

8. Security

Data is transmitted over TLS. Files are stored in access-controlled cloud storage. Access to production systems is limited to those who need it. Payment card data never touches our servers.

No system is perfectly secure, and we cannot guarantee absolute security. If a breach affects your personal information we will notify you as required by Florida and federal law.

9. Cookies and Local Storage

We use browser storage for things the service cannot work without: keeping you signed in, holding your job in progress, and remembering interface preferences such as theme and whether you have seen the introduction. We do not use advertising or cross-site tracking cookies. Clearing browser storage will reset these and may discard an unfinished job.

Optional page counts — which page was opened, and how long the tab stayed open — run only after you choose Accept on the notice. Decline leaves those counts off. Sign-in, checkout, and a job in progress keep working either way. The choice is stored in this browser so the notice does not return.

10. Your Rights

Depending on where you live, you may have the right to know what personal information we hold, to get a copy, to correct it, to delete it, to limit how we use it and to be free from discrimination for exercising any of these. Florida residents have rights under the Florida Digital Bill of Rights. California residents have rights under the CCPA as amended by the CPRA, including the right to opt out of sale or sharing, which is straightforward here because we do neither.

To exercise any right, email admin@presswerk.tech. We will verify your identity and respond within the period the applicable law requires, normally 45 days. Some information must be retained for legal reasons even after a deletion request.

If you are in the EEA, the United Kingdom, or Switzerland, you also have the rights described in section 5 for the optional assistant, and the same rights for other personal information we hold: access, correction, deletion, restriction, a portable copy, and objection, plus the right to complain to your data protection authority. Withdrawing consent for the assistant does not affect preflight or an order you already placed.

11. Children

PressWerk is not directed at children and is not intended for anyone under 18. We do not knowingly collect information from children under 13. If you believe a child has given us information, contact admin@presswerk.tech and we will delete it.

12. Changes

We may update this policy. Material changes will be posted here with a revised date and, where the law requires, communicated to you directly. Continued use after a change constitutes acceptance.

Last updated 26 October 2026.